Held in One Wimpole Street’s high-spec Main Lecture Theatre on Tuesday 17th January, delegates were treated to a complimentary breakfast including scrambled egg and smoked salmon, pastries and a selection of teas and coffee, before Simon, director of 360R, took to the stage to discuss the ins and outs of app technology. Looking closely at the different platforms apps can be built upon, how they can benefit business, and strengthen a brand, Simon shared an extraordinary set of app statistics which included 1.2 billion apps downloaded during just one week from 25th-31st December 2011, the equivalent of 2000 apps per second.

With the average person spending just 0.9 minutes looking at a website via a browser on a mobile device, compared to 4.2 minutes spent on an app, this exciting and fast-moving area of technology is something that needs to be seriously considered by businesses as mobile device usage continues to increase dramatically as another million smart phones are activated daily.

Acknowledging the debate between whether you should or shouldn’t charge for apps, Simon highlighted the dramatic decline in downloads of an app when there is a fee, by looking at one company who initially launched the app for free which resulted in over 300,000 downloads and then dropped to just 5,000 downloads once a fee of £1.79 was initiated. Looking ahead at future trends and innovations, Simon shared hints and tips with the audience including building in social media and booking platforms to stop users having to jump in and out of an app and the importance of including analytic software so you can monitor what people are doing within the app and how they rate it.

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Simon wowed the audience by presenting his whole talk directly from his iPhone – wirelessly – a first for the venue and the conference industry audience. Download a PDF version of his slides here.

His presentation focussed on how apps and cutting edge mobile technology can be a significant differentiator for both venues and conferences. The audience reaction says it all…

Find out more about the events’ other participants:

• Mermaid Event & Conference Centre please call: 0207 236 1919 or visit: www.the-mermaid.co.uk 
• Max WiFi please call: 0845 872 0434 or visit: www.maxwifi.co.uk
• ABPCO please call: 07947 369255 or visit: www.abpco.org
• Big Wednesday PR please call: 0208 560 0550 or visit: www.bigwednesdaypr.com
• the event was chaired by business journalist Mike Fletcher.

Technology Masterclass, One Wimpole Street, London.

360R were invited to speak at One Wimpole Street, home of the Royal Society of Medicine, at the second technology masterclass on the 17th January.

Our keynote was aimed specifically at event professionals to introduce the fast moving and highly relevant subject of mobile apps. Topics covered included the size of the app marketplace, the key technologies and future trends to consider when planning an app strategy for the coming year. A number of apps specifically designed for the events and conference industry were demonstrated during the morning.

Huge credit goes to the staff at One Wimpole Street and the organisers, Custard Communications, for putting together such a fantastic event. Credit should also go to the audience for turning out in their droves at such an early hour!

The event was held at London’s Altitude 360, delegates heard from some of the most inspirational and experienced marketers from brands and agencies across the globe, with keynote speeches from Andy Street, managing director of the John Lewis Partnership, Nina Bibby, global chief marketing officer of Barclaycard, and Richard Hudson, marketing director of BMW.

360R managing director Simon Burgon was invited to present, share his insight and demonstrate examples of Mobile Apps for brands as varied as Sodexo, NUFC and The Sage Gateshead.

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